Thanks to the economy healing, the electric motorcycle sales regularly rising nowadays. Undoubtedly India is seen as future hub for e-motorcycles. In this article we shall talk “what is happening in the Indian e-motorbike industry? ”
How electric bikes start in India?
Bangalore primarily based Eko motors, Gujarat based Electrothem were pioneers in electric motorcycle business in India. India, being new to this technology taken time to just accept this.Slowly they picked up sales due to electric bike gain of no-license and no-registration. But as the generation nevertheless in nascent degree, there had been a number of carrier associated troubles confronted by means of the costumer and because of the complete idea of electrical motorcycle lost the best will of costumers.
Then UK primarily based Ultra Motors ltd and India primarily based Hero ( a Hero motor institution organization ) joined palms and flagged of a a success production and advertising of electric motorcycles in conjunction with accurate after sales service. Though the pair had efficaciously branded the e-bike idea in India, they got separated and presently launching their products in my view.
Mean whilst Avon cycles, Lectrix Motors ltd, Ampere automobiles pvt ltd, TI cycles additionally released their electric motorcycles and concentrating on the “realize how”& “recognize why” components of e-bikes and hoping a huge future for this business.
Some news articles from various media resources to show the future fashion of the electrical bike marketplace in India.
Ultra Motor India is planning to launch 3 scooters, such as one within the high-velocity class, and import a high- end model to India by using next 12 months. “Electric motors category is becoming increasingly important globally and it will drastically grow in India as properly. We are planning to sell 55,000 units in India in 2009-10,” Ultra Motor Chairman and CEO Joe Santana said. ( Source: UMI internet site )
Hero electric, the Hero Group employer hopes to promote 25,000-30,000 motorcycles this 12 months, up forty in line with cent from closing year. Its plant has an annual potential of 120,000 devices.
Electrotherm India Ltd (EIL) has posted revenues of Rs.Two hundred million in the July-September duration this 12 months, compared to Rs.A hundred thirty million inside the previous sector. During the quarter below overview, the agency said a 54 percentage growth inside the sale of Yo-bikes. (Published by way of the Thaindian.Com in 28th Oct, 2008)
BSA Motors, a Murugappa HOVSCO A5 group agency eyeing a market share of about 18-20 in step with cent with the aid of the cease of this financial yr ( 2009-10 ). The company plans to increase its dealership community from the prevailing 30 in 4 southern states to approximately 100 within three months and thereafter growth it to approximately 120 by the quit of this monetary. Company is expects sales of approximately 25,000 bikes at some stage in the cutting-edge economic year. (As said with the aid of THE HINDU BUSINESS LINE on might also sixteenth 2009.
Coimbatore based totally Ampere automobile pvt ltd is slowly increasing their operations from electric powered bikes to hub motor and controller manufacturing. Their upcoming model V60 & Adya 60 has already bagged costumers due to its present day look and performance.
The above new clips proves that this enterprise is booming and the said corporations are having effective outlook in electric motorbike commercial enterprise in India.
Advertising campaigns
Currently simplest YO motorcycles, Hero Electric is airing a TV commercial and giving promotional gives for his or her clients. Lectrix vehicles ltd had offered their e-1 version to the “man of the match “of all the matches performed in ICL 2008. Most other businesses are airing their commercials on neighborhood channels and following traditional banner classified ads. Some businesses are giving local promotional offers for festive seasons.